This is a unique LinkedIn Lead Generation training with social selling strategies shared by Jeff Molander. If you are marketing on LinkedIn, it’s definitely something you will want to watch:
Jeff Molander’s LinkedIn lead generation training is strange. But the approach is effective.
I’d like to know what you think? Leave a comment or question below, and please share! Thanks.
*Why sharing relevant content won’t create sales leads.*
Sharing relevant content on LinkedIn probably won’t get customers talking
with you about what you’re selling. It’s true. So I’m not going to waste
your time preaching what I think will work for you.
Instead, I’ll show you how folks like you are using LinkedIn to grow sales.
Effectively.
And bye they way, I learned the hard way … on my own and from others who
figured it out on their own too.
I’m not afraid to tell you I failed on #linkedin … and for longer than
I care to admit. And I’ll tell you WHY I failed.
I was doing what most sellers are doing on LinkedIn (with profiles, Groups
and email messaging).
I believed that sharing relevant content on LinkedIn would create sales
leads.
*But it didn’t.*
Because (and this is my “and therefore” +Kristoffer Howes) being seen as an
trusted expert by your customers is the GOAL … it’s the reward.
Being seen as an expert is the outcome of a successful strategy.
It’s NOT the strategy!
Ok. So what is? At the highest level, there are two components:
1) Problem-solving and
2) Direct response copywriting.
jeff thanks .your advice help me lot.
Good stuff. Thanks