Sending a real card in the mail is one of the concrete strategies you should implement in your lead conversion plan. It is one of the ways for you to accelerate conversions of prospects into hot leads and customers. A prospect is someone you meet at networking events, standing in line, fundraisers, your kids school, etc… who show an interest in what you do, and seem likely to become customers.
Using SendOutCards makes this super simple. Rather than collecting business cards that pile-up on your desk, waiting for you to do something with, you can enter your new contacts info quickly into your SendOutCards contact list, choose a card (you can custom make or choose from the catalog), and push send.
This is what happens after you click the “Send Card” button:
That’s what happens in the SendOutCards print shop, but what happens when your new prospect receives their card? They get reminded of your meeting, they feel valued because you took the time to send them a card IN THE MAIL! And, with the right call to action (Yes, even in your cards you should have a message that makes them pick-up the phone or send you an email), has them scheduling another opportunity for you to meet with them.
So what call to action can you use that won’t sound like you are coming on too strong? Here are a few examples:
- … I’d love to meet with you again and find out more about what you do
- … I’ve put together this video, take a minute to check it out (put a link in the card OR better yet, a QR code they can scan with their smart phone and watch within seconds without retyping a link. Make sure your video also has a strong call to action so they know what to do next)
- … I have time next week if you’d like to schedule another opportunity to talk, here’s a link to my online calendar (put link in, or you can also use a QR code here)
Don’t use more than one call to action in your card or they might be confused as to what to do next. Also, it will be hard for you to measure the effectiveness of your call to action, since you won’t be entirely clear which one led them to a future interaction.
As with all things you do in business, keep track of the effectiveness of each card. After 3 months or so, stop using cards that didn’t produce a good return, and only use the ones that do.
We would be happy to SEND YOU A CARD (click) so you can see what a powerful tool SendOutCards can be in your follow-up strategy.
This is what i do .. and this is how it works
Wowwwww! Thank you SO much for making this video! Like myself, I’m quite
sure, most folks who have never toured the facility have NO idea how
involved a process this really is! This is thee perfect video to show
potential prospects just how cool and neat, Send Out Cards REALLY is! :-))
Good job on your video!
We have been to the facility and know how awesome it is. Now we can show
others. We will send this link to lotsof people. Having seen it before, the
video still blows me away.
This is amazing. I didn’t realize that so many people were involved. I am
even more impressed!
So Amazing !!!!!! Can’t wait to Share it! Kathleen Green Senior Managere
Totally impressive!! When ‘high touch’ meets ‘high touch’, magic happens!!
Wonderful video. Very impressing proces.
Great to see that the matching is by bar code. As a digital mass printing
specialist I am very impressed with the facility and the controls in place.
Keep up the good work
Thank you for the great video, my customers have asked how. Now I can show
them. Also thank you for making the trip to Tucson last Saturday. That was
the best meeting ever!
Wow this is top of the line.. I have seen some pretty automated systems..
Never anything like Send Out Cards.. way to go!!!
Wow, I am so completely impressed and blown away. I had seen other videos
but this one really shows the amount of effort and expertise it takes to
send a simple greeting cards. Way to go SOC!! I am a fan for life. 🙂
That was awesome…. unbelievable how this SOC system works. It amazes me
every time I see what we do with a simple card. Thank you DeMarr for
sharing this…
I want to congratulate my granny with her Birthday this month. Would I do
it through SendOutCards? How much it’ll be cost?
The first time I toured the facility, I was mesmerized. I am so glad to be
a part of a Top Notch organization. Kudos to you, Steve! What a great tool
to show to everyone. Thanks SOC Team. I love it!
Very informative video. Coming from a smaller printing company, it is
always interesting to see how the “big boys” do it.
Amazing! What an awesome trip that each one of the cards goes on before
being sent out. Appreciate this video being made and thanks for posting it!
DeMarr, Thanks so much for posting this video! How cool is this!! I’m
really blown away with this production process… I always thought the
fabric weaving mills had such cool equipment but this production system
tops that!! It’s awesome!!! I will definitely be sharing this video with
others. Thanks Again! Marie – NY
This is a great video. I have potential customers who always want to know
the “nuts and bolts” of how the cards are printed. I often get questions
regarding the smudging that post cards receive some times. Now I can show
that it’s not from our production line. I’ve been on a tour of the HQ and
was truly surprised regarding the cleanliness and efficiency of the line.
Thank you.
This is excellent. DeMarr, how do I get this on DVD? Please advise! Thanks
so much. ~ Diane Velasco (Dist # 103664; songbird4jc@gmail.com)
The 1st time I saw this in real life, I was blown away by how much care and
thought goes into every card sent on our system. It is truly amazing what
SendOutCards does for somebody for $1. Thank you for sharing this video.
Great to see this. My customers and I are always impressed with the quality
of the SendOutCards cards and now I can see why – what a top quality
process!
WONDERFUL video. And to think we are still such a “baby” company. We are so
proud to be a part of this cutting edge company where the focus is on
giving from the heart. Thank you for the opportunity to make the world a
better place. John & Nancy #39940
WOW! Very impressed. Thanks DeMarr for sharing. Francien in Australia
Steve – you did a FANTASTIC job narrating the magic that goes on behind the
scenes!!! Thanks for everything you do for all of us in the field! Love it!